Channel Development is about making choices to boost business conducted through partners
You want to start operating in EMEA but are afraid of escalating costs...?
You have partners in EMEA... but results are not where they should be...?
You wish to expand to new countries...?
Our businesSteer team can help you in several ways:
- identify potential partners in your target countries,
- make recommendations on the type of partner (distributor?, reseller?, service provider?, systems integrator?),
- provide advice on the legal relationship,
- build appropriate channel programs,
- develop accurate marketing campaigns,
- set the proper metrics which will enable you to monitor progress,
- organize quarterly and annual business reviews.
Some achievements:
- Migration of a huge partner base from traditional resale to Cloud/a-a-S offers in EMEA
- Go-to-market implementation for a USA cellular communications startup wishing to sell to Service Providers across MEA countries
